Did you know that LinkedIn is silently judging our ‘social selling’ efforts and gives a daily report on our performance? It’s called your Social Selling Index (SSI).
Social selling is about creating conversations around your products or services that can open doors without any of the old-school sales pitches.
It’s a nice way to do business, but it also takes effort and an entirely different skill set. LinkedIn requires you to excel in four areas to be a champion social seller.
1) Establishing a personal brand: Complete your profile with your target market in mind and publish meaningful posts.
2) Finding the right people: Identify better prospects by using efficient research tools.
3) Engaging with Insights: Discover and share conversation-worthy updates to create and grow relationships.
4) Building relationships: Strengthen your network by connecting and establishing trust with decision-makers.
You’ve guessed it, LinkedIn is steering us towards using all its features to get our score up.
Wonder how you stack up? Get your score now by clicking here (if you have LinkedIn open in your browser) https://www.linkedin.com/sales/ssi
I’d love to know what you find. Please email me at tom@connectcontent.com.au and let me know your total and whether you believe it’s worthwhile pursuing a high score.
