At Connect Content, we help founders, executives and teams build personal brands that attract the right business opportunities.

Our programs, Brand360 and LinkedIn Roadmap, combine strategy, storytelling and coaching to help you show up with confidence, build credibility and create visibility that leads to new business, board roles, speaking gigs and media coverage.

Everything we do is practical, real-world and hype free. You’ll get a clear message, a confident presence and the structure to keep showing up in the places that matter.

Led by Tom Etherington, a former journalist turned LinkedIn strategist, Connect Content began in 2014 after Tom noticed how many capable businesspeople had strong reputations in the room but disappeared once the event was over.

Back then, LinkedIn wasn’t being used as a genuine business growth tool, and Tom saw the opportunity to change that.

With backgrounds in journalism, editing, copywriting and marketing, our team knows how to find the strongest version of someone’s story and get it in front of the right audience.

We’ve worked with hundreds of clients to do just that, helping them turn their real-world credibility into a presence that works for them 24/7, both online and in person.

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Tom Etherington

Founder & LinkedIn Strategist

Tom’s been working in personal branding, LinkedIn and strategic networking since 2014. A former journalist and editor, he brings a mix of story, structure and strategy to help founders and leaders become more visible in the right places.

He’s helped hundreds of clients clarify their message, build trust online and show up with confidence. His programs combine one-on-one strategy with done-for-you content and coaching to support long-term personal and business brand growth.

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Frances Sheen

Head of Content

Frances is a senior editorial leader and digital strategist with more than 20 years of experience. She’s led newsrooms, shaped the content strategy for Australia’s most-read news site and built digital brands across media, television and publishing.

At Connect Content, Frances brings sharp editorial judgment and deep digital expertise to help leaders communicate with clarity, credibility and consistency so their message reaches the right people.

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