Coming from magazine and editorial backgrounds, our team have spent decades learning the ins and outs of consumer behaviour. Why customers buy, what draws them to one brand over another, where they look for information, what makes them trust your business.
When you’re having to convince readers to part with their hard-earned money on your content every week, you learn a thing or two about the importance of a great content strategy.
We now use those decades of experience to get to the heart of our client’s business and connect their brand, product or service with their audience, building trust and loyalty along the way. We work with businesses that want to define their brand voice, produce a website that cuts through the crowded digital space or engages their customers with inspiring marketing collateral.
We work with a hugely diverse client base. From a major American hotel chain to a local storage start-up. Law firms, electricians, construction companies, insurance agencies and everything in between.
It’s our passion to tell a great story while still getting measurable results from a targeted content marketing strategy that sets us apart.
Tom was a consumer magazine journalist and editor for 15 years working on some of the world’s biggest magazine brands in both Sydney and London. From the UK’s Evening Standard newspaper to SBS, he has helped media brands adapt, reinvent and shape themselves to win the loyalty of hundreds of thousands of readers.
Tom launched Connect Content in the belief that his creative media skills provide the perfect springboard to bring content marketing to life. He can quickly turn around clear, concise, entertaining and targeted copy and ideas and he’s passionate about finding inventive ways to excite and engage your customers.
In a career spanning more than 20 years, Amy has edited some of Australia’s most iconic magazines, including New Idea, Woman’s Day, Famous and NW. She’s also run countless research groups featuring 18- to 64-year-old women, which means there aren’t many people in the country who know this target market as well as Amy.
As our Brand Consultant, Amy helps a host of companies and media outlets improve their content and creativity.
She also brings a fresh perspective to the world of content marketing – especially for brands seeking to expand or retain their female customer base.
Jess came to us with a solid background in writing content for the beauty and fashion industries but has proved highly skilled at writing content for any industry. Her secret? Really listening to our clients. She then turns their passion for their business into content that an audience will love and buy into (literally).
Talented and versatile, Jess has worked on everything from a magazine with 20,000 print run to a Website Content Review for a company that sells dog collars. She approaches each project with enthusiasm and brings bundles of creativity to the party.