In a world filled with stuffy lawyers with bad reputations, getting across Lawthentic’s fresh approach to servicing their creative clients was key.
It was important for us to strike a balance between their down-to-earth approach to servicing their clients with their ability to handle even the most complicated and serious legal needs of their clients.
We wrote copy that captured their fun and quirky personality while still ensuring their professionalism and years of diverse industry experience shone through. The copy spoke directly to their targeted clients while highlighting the team as trustworthy, skilled and easy to work with.
We kept a consistent tone across the website that solidified the business’ tone of voice and we were able to highlight the unique personalities of the lawyer duo behind Lawthentic with the addition of new About Us style page.
As a ground-breaking new storage service to hit the shores of Sydney, we had the challenge of creating an engaging story for SpacePAL while explaining the new-to-market service across a variety of platforms.
SpacePAL knew who they wanted to be but weren’t quite sure on the best way to communicate that with their audience. Plus, they wanted to ensure they were launching with a strategic content marketing plan in place to capitalise on their promotional calendar.
By getting to know their target market, USPs and goals for the business, we developed creative content as a part of a larger marketing campaign that helped them deﬁne their voice, connect with their audience and communicate cohesively across multiple platforms.
Since launching, we’ve continued working with SpacePAL to update their website content based off SEO performance results, and create ongoing social media content and custom video to be used in their promotions.
Capturing what makes St Ives Shopping Village so special – their tight-knit community and unique group of retailers – was key to making their marketing stand out and lead to the creation of Village Life magazine.
We took what makes St Ives Shopping Village special – a group of unique retailers and a tight-knit community of customers – and used that as the focus to relaunch Village Life magazine.
Integrating a diverse mix of lifestyle, food and community content into the fashion-focused publication, we worked closely with the retail owners to create a magazine that is a great marketing tool while still being engaging for the reader.
We restructured the magazine to move from three annual editions to four, which better utilises the seasonal cycle of retail and ensures the readers are getting relevant, on-trend and up-to-date content. This also gives retailers the opportunity to contribute new-season products, style advice and community news to better communicate with and promote to the St Ives Shopping Village customer.
TryPOD were facing the negative connotations many businesses associate with offshore and international employees and it was our job to ensure the difference in their service was effectively communicated.
Offshoring can throw up negative connotations, so it was our job to ensure the difference in TryPOD’s international employee service was effectively communicated.
We addressed the issue head-on by clearly outlining the difference between TryPOD’s Employee Hosting service and traditional outsourcing. Then, we took an extensive look at the history of the business and its founder’s experience to highlight the HR background of the business and how that enhances TryPOD’s offering.
Subheadings, short and concise paragraphs and a helpful yet professional tone were the key to summarising all of TryPOD’s many benefits without having an overwhelming amount of copy on the website.
We were approached to create the brand messaging and the web content for the Digital Athlete, an influencer marketing company with a mission to align ambitious CEOs with the right online influencer.
Without doubt one of our trickiest brand messaging projects of the year. How do you convince a CEO that he/she needs to employ influencer marketing techniques for their company without sounding patronising?
The answer was to utilise both a CEO and a CEO recruitment specialist to test the copy and ensure the tone and message inspired targetted CEOs to request a meeting and not click away.
The project saw us regularly contribute a collection of case studies and blogs.
We produced both web and brochure content to act as a sales tools for a brand new, upmarket property development in Sydney’s coastal suburb of Tamarama.
We went with a confident brand voice for the project, but with minimal, targeted copy to cut through into the lives of busy professionals.
We also decided to steer clear of clichéd real estate agent speak and instead create a story around the development.
After some research, we discovered that Wonderland Avenue in Tamarama used to be home to an amusement park called Wonderland City. This was a fantastic piece of local colour and added an extra dimension to the story.
We didn’t think mums could stomach another page that aspired towards parenting perfection, so we created a light-hearted page dedicated to ‘real parenting’ for mums whose lives don’t reflect the ideals they see on other social media.
The tone, humour and voice were spot on, and in less than a year the Facebook page gained more than 100,000 followers and won an innovation award from Seven West Media. The success of the page led to a series of podcasts.
Digital marketing is a jargon-heavy industry that relies on numbers, so Digital Fuel’s old site lacked personality and was overly wordy. New content was stripped back to include the essentials but keep the message clear for each of the areas of expertise.
We created a strong, confident voice that was consistent throughout the site and the personality of the team shines through in the new About Us.
The tagline, ‘Ignite the power of your business’ brings everything together nicely.
Determined to say goodbye to the traditional catalogue-like boat magazines on the market, we captured the excitement and action of boating and fishing for a custom magazine.
The team at Moby Dick Content are experts when it comes to boating and catching impressive fish but felt the thrill you feel when you’re reeling in a catch was missing from boat show magazines.
Together, we created a magazine with feature articles and useful content that boating and fishing lovers, and anyone really, would love to read. The result is a stunning magazine that’s full of life, great articles and fantastic photography. It was the talk of the show.
How do you create excitement for the launch of Foxtel’s FX Channel? A CBD zombie takeover, of course!
Collaborating with the FX Publicity team, we developed creative concepts to launch the channel by paying tribute to its biggest show, The Walking Dead. Zombie-clad actors took over Federation Square in Melbourne and Martin Place in Sydney, caged until sunset when they because part of a Twitter hunt.
The campaign worked to engage audiences and get them interacting on social media, further spreading the message for little cost. To go along with the events, we wrote tactical press releases to foster media excitement
Cabrini’s website lacked the care and compassion their clients know them for and was failing to communicate with their core target market.
We worked in collaboration with a branding agency to distinguish Cabrini’s communication goals and to develop a new overall content strategy. From there, we overhauled their digital content. Everything from their website to their social media channels and LinkedIn pages were rewritten to communicate the unique and engaging story of Cabrini consistently across all formats.
Part of the brief was to interview 12 of Cabrini’s staff members so that we understood who these people are and what they do for this unique family-run business. It was important for us to share Cabrini’s passion for care and community across their website content as it is this that builds trust with their market and generates business.
We helped Two Men and A Truck fill a key communication gap they were missing in their client acquisition process.
We created a brochure that targets the main concerns people have when engaging with the services of movers: trust. Rather than take the traditional approach and give customers paragraphs of information they aren’t likely to read, we opted to make the brochure more personal. By writing the copy from the point of view of the Chief Estimator, Sean Mayock, we were able to help potential clients buy into the story of TMAAT and get a reliable understanding of their experience.
We also asked and answered five questions that highlight the reputable and fully accredited service of TMAAT. These questions not only steer clients away from unqualified and dodgy operators, they also help to ease customers' common concerns about removalists and build trust in TMAAT. Throughout the brochure, we used a friendly yet professional tone that represents the kind of service offered by TMAAT.
In a competitive industry, it’s Eternity Insurance’s ability to communicate clearly and honestly with their clients that sets them apart. We helped to define their message and create ongoing newsletters to continue to share their USPs.
Eternity’s multi-lingual and highly experienced team became the focus of our refresh of their website copy that was lacking personality. Beyond highlighting their vast range of insurance options, we made sure that their potential clients knew the talented team at Eternity would be able to communicate clearly with them and take the confusion out of insurance.
To enhance the user experience of their website, we also created a news and resources page where we contribute a quarterly newsletter on behalf of Eternity Insurance. The newsletter focuses on various finance and insurance related topics to inform and engage Eternity’s current and potential clients. We ensure the tone is kept professional while making complicated industry news and products easy to understand by the everyday user or business owner.
Mid-way through rebranding, Adapta realised they needed to define their brand’s messaging in order to create cohesive content. We were on hand to help.
Our main goal was to infuse Adapta’s mission for helping their clients and communities across Australia by providing easy-to-install acess solutions into their messaging, to bring consistency and a deeper level to their service.
We worked to connect their audience with the reasons they’ve created their new product before explaining just how simple and useful their service is.
We created a tagline, mission statement, elevator pitch, About Us and social media profiles for Adapta that highlighted their integrity and expertise. We made sure to clearly and simply communicate how clients of all skill levels and industry knowledge could work with Adapta on their access solution and included suitable calls-to-action to get clients engaging with the team.
Additionally, we create video and blog content for Adapta that further communicates their messaging to attract clients.
“Having known and worked with Connect Content over the past three years, I’m constantly impressed with their ability to get to the core of a message and bring it to life in both a creative and customer-relative way. Very happy recommending the team to anyone looking for intelligent writers with wit and ﬂare.”
“Knowing the experience that the Connect Content team have in the publishing world gave us great conﬁdence to engage their services. They made property copy interesting, engaging and fun. Thanks for helping us out and making our content fun!”
“Connect Content have been instrumental in bringing a fresh voice to Village Life magazine and its online presence. The praise we receive from both our retailers and customers of all ages is a testament to their engaging and creative work.”