Produce the web and brochure copy to act as sales tools for a brand new, upmarket property development in Sydney’s coastal suburb of Tamarama.
We went with a confident brand voice for the project, but with minimal, targeted copy to cut through into the lives of busy professionals.
We also decided to steer clear of clichéd real estate agent speak and instead create a story around the development.
After some research, we discovered that Wonderland Avenue in Tamarama used to be home to an amusement park called Wonderland City. This was a fantastic piece of local colour and added an extra dimension to the story.