Running Gear Automotive – Website content

  • THE BRIEF

 

Edit and refresh the copy for Running Gear Automotive’s website to fit the newly designed layout and better communicate their USPs.

 

  • THE SOLUTION

 

Running Gear’s old website didn’t do much to communicate the innovative, professional and convenient service they offer to their clients so we re-worked their old content and wrote new copy so their website matched their dynamic brand.

 

We created a tagline and opening statement that quickly summarised their offering and caught the attention of time-poor people needing a quick solution to their problems. We then refined the copy for each of their services with a focus on accuracy and convenience so audiences could understand the scope of their services without being bogged down in complicated detail.

 

Throughout the copy we kept an informative yet friendly tone to showcase the family and community values behind the professional team and to ensure clients knew they’d receive a tailored and personalised service.