Melbourne Boat Show

– Custom publishing

  • The brief


We worked in conjunction with our seafaring friends at Moby Dick Content on a new direction for The Melbourne Boat Show Magazine.


  • The solution


The team at Moby Dick Content are experts when it comes to boating and catching massive fish but they felt that the thrill of both these pastimes was never captured by boat show magazines – traditionally dry and catalogue-like in their content.


So, with our help, they set out to create a new style of boat show magazine. One with feature articles and other content that people will actually want to read rather than pick up (because it’s free) and discard.


The result is a stunning magazine that’s full of life, great articles and fantastic photography. It was the talk of the show.

Custom publishing melboune boat show
PIC: Great content made The Melbourne Boat Show Magazine come to life.