In a world filled with stuffy lawyers with bad reputations, getting across Lawthentic’s fresh approach to servicing their creative clients was key.
It was important for us to strike a balance between their down-to-earth approach to servicing their clients with their ability to handle even the most complicated and serious legal needs of their clients.
We wrote copy that captured their fun and quirky personality while still ensuring their professionalism and years of diverse industry experience shone through. The copy spoke directly to their targeted clients while highlighting the team as trustworthy, skilled and easy to work with.
We kept a consistent tone across the website that solidified the business’ tone of voice and we were able to highlight the unique personalities of the lawyer duo behind the Lawthentic with the addition of new About Us style page.