Eternity Insurance’s website was out of date and missing a lot of key opportunities to connect with their customers. In the crowded insurance industry, it was important to find their point of difference and highlight their benefits to clients consistently across their website.
Eternity’s multi-lingual and highly experienced team was the focus of our taglines and biographies for the business. Beyond highlighting their vast range of insurance options, we made sure that their potential clients knew the talented team at Eternity would be able to communicate clearly with them and take the confusion out of insurance.
We wrote copy that engaged both individuals and business owners to connect with their need for insurance as well as their desire to protect their most valuable assets. We ensured that Eternity became a reliable choice for their clients and so they understood they were getting an industry competitive team with personalised, one-on-one service and passion.
To enhance the user expereince of their website, we also created a news and resources page where we contribute a quarterly newsletteron behalf of Eternity Insurance. The newletter focuses on various finance and insurance related topics to enform and engage Eternity’s current and potential clients. We ensure the tone is kept professional while making complicated industry news and products easy to understand by the everyday user or business owner.