Develop a marketing campaign for EmbroidMe North Sydney that highlights their services and reconnects them with past clients.
In a world that’s packed with communication tools and tactics, EmbroidMe North Sydney needed something to cut through the noise and reconnect with their past clients. We developed a targeted marketing campaign that included sending past client’s information about their promotional and marketing tools and a branded stress ball. Yes, an actual ball.
A marketing campaign about marketing could easily get confusing so we made sure that the content was direct, engaging, effective and most importantly memorable: MARKETING WITH BALLS.
It was important for us to inject some humour into the campaign to catch the attention of past clients and encourage re-engagement with the business.
We needed to highlight the impact that EmbroidMe’s services could have on their client’s businesses and what better way to do that than with a ballsy marketing campaign. Literally.