Create a voice and the web content for the Digital Athlete, an influencer marketing company with a mission to align ambitious CEOs with the right online influencer.
Without doubt one of our trickiest brand voice projects of the year. How do you convince a CEO that he/she needs to employ influencer marketing techniques for their company without sounding patronising?
The answer was to utilise both a CEO and a CEO recruitment specialist to test the copy and ensure the tone and message got target CEOs to request a meeting and not click away.
An ongoing project for Connect Content that sees us contribute regular case studies and blogs.