Reinvent the brand voice for a leading Australian digital marketing agency through an entire overhaul of their content. Plus, a new tagline for the business.
Digital marketing is a jargon-heavy industry that relies on numbers, so Digital Fuel’s old site lacked personality and was overly wordy. New content was stripped back to include the essentials, but keep the message clear for each of the areas of expertise.
We created a strong, confident voice that was consistent throughout the site and the personality of the team shines through in the new About Us.
The tagline, ‘Ignite the power of your business’ brings everything together nicely.