A TEAM OF STORYTELLERS

MORE THAN 40 YEARS OF COMBINED EXPERIENCE IN JOURNALISM

Coming from magazine and website editorial backgrounds, our team has spent decades learning the ins and outs of consumer behaviour. Why customers buy, what draws them to one brand over another, where they look for information, what makes them trust your business.

Convincing magazine readers to part with their hard-earned money for our content every week wasn’t easy. That’s where we learnt the importance of creating a great content strategy and a cohesive marketing campaign.

We now use those decades of experience to get to the heart of our client’s business and connect their brand, product or service with their audience, building trust and loyalty along the way. We work with businesses that want to deﬁne their brand voice, produce a website that cuts through the crowded digital space or engage their customers with an ongoing inspiring marketing collateral.

We work with a diverse client base. From a major American hotel chain to a local storage start-up. Lawyers, electricians, construction companies, insurance agencies and everything in between. But our clients all have one thing in common: they’re ready to take their business to the next level with creative content marketing.

TOM ETHERINGTON

CREATIVE DIRECTOR

Tom was a consumer magazine journalist and editor for 15 years working on some of the world’s biggest magazine brands in both Sydney and London. From the UK’s Evening Standard newspaper to SBS, he has helped media brands adapt, reinvent and shape themselves to win the loyalty of hundreds of thousands of readers.

Tom launched Connect Content in the belief that his creative media skills provide the perfect springboard to bring content marketing to life. He can quickly turn around clear, concise, entertaining and targeted content and ideas, and he’s passionate about finding inventive ways to excite and engage your customers.

FRANCES SHEEN

DIRECTOR - WOMEN’S BRANDS

After more than 25 years of working in media, Fran has unrivalled experience in understanding the women’s market, knowing what works and how to talk to them.

Fran’s career spans the globe; from London to Sydney she has worked on most of the major weekly magazines including New Idea, which she edited for seven years turning it in a multi-media brand that is the flagship title of Pacific Magazines.From record-breaking magazine sales to formulating advertising strategies, Fran’s strength lies in knowing what women want and finding the platform that’s right for you, and them.

JESSICA FROST

CONTENT WRITER AND PRODUCER

Jess came to us with a solid background in writing content for the beauty and fashion industries but has proved highly skilled at writing content for any industry. Her secret? Really listening to our clients. She then turns their passion for their business into content that an audience will love and buy into (literally).

Talented and versatile, Jess has worked on everything from a luxury lifestyle magazine to producing video content for a storage start-up. She approaches each project with enthusiasm and brings bundles of creativity to the team.