We use our exceptional editorial skills to write captivating copy across websites, brochures and any marketing material. Which means you can get on with what you do best: running your core business.


We’ll identify exactly what your customer wants to get from your business, and then create words and ideas for web copy, blogs, slogans/taglines, press releases, articles and more that will make you stand out from your competition.


Ask us about…


– Copy and content strategy for brochures, e-marketing campaigns, video scripts, eBooks and newsletters


– A critique, analysis or audit of your current web copy [more]


– Search engine optimisation (SEO)





Website not firing on all cylinders? Maybe it’s time for a re-think.


Readers grab magazines off the shelf because the cover design and words draw them in. Your website’s homepage should work on the same principle for your company and your customers.


We write perfect headlines for your website then produce quality copy that tells the story of your business and sells it to your customers.


It’s that simple. We always create maximum impact with minimal text.


We are experts in this area. We’ve worked as journalists and editors in the fast-paced world of newspapers, weekly magazines and consumer websites for years and we know how to communicate a message quickly and effectively.


You have seconds to capture your potential customer’s attention. Make them count.





Writing regular blogs is one of the best ways to keep your website fresh, get your message out there and continually improve the natural SEO of your site.


There are a million different ways to reinvigorate your website and social media with engaging content that will entertain your customers and keep your business at the forefront of their minds.


We can work up a content strategy based on great ideas that link back to your company and tie in with your philosophy.





Customers buy from people they trust and being solid and reliable is all part of that. That’s why all the best brands in the world are consistent with their message. They create a brand voice and stick to it in ALL their material. You can do that too – easily and authentically.


We can work with you to create a brand voice that sits comfortably with your business. For example, do you want to come across as approachable or an authority in your field?


What brand personality would your customers respond to the best?


Once we’ve identified a style of language that really suits your business and its philosophy we’ll ensure it is rolled out across all your material.





We can write perfect ‘about us’ pages, LinkedIn summaries and staff profiles because our mission of connecting people to your brand is not just about your customers; it’s also about connecting YOU to your business.


Is your ‘About us’ page really working for you? Does it reflect the image you want for your business?


It’s very difficult to achieve this yourself, so you need someone objective who will approach things with the same mindset as your customers: “Why should I give you my hard-earned money?”.


We’ll review your business, and then interview you to determine exactly what makes your company special and what angle our story should take to make sure that you stand out from the crowd.


From that we’ll craft a perfect ‘About us’ or LinkedIn summary that encapsulates your philosophy.


Plus, we’ll use a welcoming tone of voice that convinces potential customers to deal with you and not the competition.





As editors we’ve read (and ripped up) thousands of press releases in the past and it probably comes as no surprise to learn that PR professionals don’t always know what the media want and need from a press release.


They want this: a story.


People who work in consumer media have to think of hundreds of ways to entertain and inform their readers, listeners or viewers every year. They love producing content in the most creative way possible but they’re also time poor. So, the easier you can make their job the more chance you have of getting a run in their publication.


We generate words and ideas to form an overall strategy and help you directly target the media outlets that fit your business.


Who should I contact? Should I send product? What about images? Email or post?


All good questions and we’ll be able to identify and implement the right solution for you and your business.

Start a conversation, call us today on +61 433 915 117.
Or alternatively feel free to shoot us an email.