Create a leave-behind brochure for Two Men and a Truck removalists to win potential clients after the quote process.
Two Men and a Truck (TMAAT) removalists were missing a key opportunity to communicate with their clients and win over their business. To fill this communication gap, we created a brochure that targets the main concerns people have when engaging with the services of movers; trust.
Rather than take the traditional approach and give customers paragraphs of information about the company that they aren’t likely to read, we opted to make the brochure more personal and unique. By writing the copy from the point of view of the Chief Estimator, Sean Mayock, we were able to help potential clients buy into the story of TMAAT and get a reliable understanding of their experience.
We also asked and answered five questions that highlight the reputable and fully accredited service of TMAAT. These questions not only steer clients away from unqualified and dodgy operators, they also help to ease customer’s common concerns about removalists and build trust in TMAAT. Throughout the brochure, we used a friendly yet professional tone that represents the kind of service offered by TMAAT.