Reinvent the magazine to create a high-end community publication that fosters greater customer and retailer engagement.
Our creation? A LUXURY LIFESTYLE MAGAZINE WITH A COMMUNITY HEART
We took what makes St Ives Shopping Village special – a group of unique retailers and a tight-knit community of customers – and used that as the focus to relaunch Village Life magazine.
Integrating a diverse mix of lifestyle, food and community content into the fashion-focused publication, we worked closely with the retail owners to create a magazine that is a great marketing tool while still being engaging for the reader.
We restructured the magazine to move from three annual editions to four, which better utilises the seasonal cycle of retail and ensures the readers are getting relevant, on-trend and up-to-date content. This also gives retailers the opportunity to contribute new-season products, style advice and community news to better communicate with and promote to the St Ives Shopping Village customer.