FX Channel

– Publicity concepts

  • The brief

 

Consult on the launch activity around Foxtel’s new FX Channel and write all press releases.

 

  • The solution

 

We had several brainstorming sessions with the FX publicity team and came up with the idea of promoting the launch of the FX Channel with a tribute to their biggest show, zombie-fest The Walking Dead.

 

Zombie actors were caged in Federation Square in Melbourne and Martin Place in Sydney, then released at sunset to become part of a Twitter hunt.

 

FX followers could win prizes for tracking down zombies and the launch activity led into two larger events. The annual Zombie March in Sydney and the advance premiere of The Walking Dead in Adelaide were both used to boost the campaign with minimal cost.

Publicity and press
PIC: Concept of the press activity around the FX Channel launch.