Create a Facebook page to engage with Australian mums.
We didn’t think mums could stomach another page that aspired towards parenting perfection, so we created a light-hearted page dedicated to ‘real parenting’ for mums whose lives don’t reflect the ideals they see on other social media.
Most mums are flawed, but they are awesome – welcome to The Flawsome Mum.
The tone, humour and voice were spot on, and in less than three months the Facebook page gained more than 23,000 followers and won an innovation award from Seven West Media.
We still provide all the daily content for the site as it’s readied for advertising.