The Digital Athlete

– new web content & brand voice

  • THE BRIEF

 

Create a voice and the web content for the Digital Athlete, an influencer marketing company with a mission to align ambitious CEOs with the right online influencer.

 

  • THE SOLUTION

 

Without doubt one of our trickiest brand voice projects of the year. How do you convince a CEO that he/she needs to employ influencer marketing techniques for their company without sounding patronising?

 

The answer was to utilise both a CEO and a CEO recruitment specialist to test the copy and ensure the tone and message got target CEOs to request a meeting and not click away.

 

An ongoing project for Connect Content that sees us contribute regular case studies and blogs.

Copywriting and brand voice for Digital Athlete's influencer marketing website.
Copywriting and brand voice for Digital Athlete's influencer marketing website.