To write copy for the hardback portfolio book for Charas Constructions to show off their work and engage with potential new clients
We took the brief a stage further by identifying that the main reason clients choose their contractor is trust. Trust that they will get the job done on time, on budget and on brief. Instead of using traditional selling tactics and having a book full of images, we used our strong sense of storytelling to build a tone of voice for Charas Constructions that is trustworthy, inspiring and engaging. Hence, the ‘Built On Trust’ book was born.
We wanted the potential clients of Charas Constructions to understand their story and engage with the passion and values of their family-owned business. It was important that the book was of value to potential clients and they would be able to finish reading it with an informed view of Charas Constructions high quality work and the trust they’ve built with past clients.
We anticipated the fears and reasons why potential clients would turn down a contractor and addressed them in the book leaving no reason for them to not engage the services of Charas Constructions. We did this through plain, considered copy that is down to earth and backed with honest client testimonies.